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Beyond Ramadan: Saudi Arabia’s Marketing Seasons

Beyond Ramadan: Saudi Arabia's Marketing Seasons

Success in Saudi Arabia’s dynamic commerce landscape hinges on understanding consumer behavior throughout the year. A series of well-defined cultural and religious events significantly impact buying habits. While this short guide focuses on the three key thematic seasons that significantly impact consumer behavior, remember that there are numerous other marketing moments to explore. By delving into these seasonal trends, you’ll gain the knowledge to craft targeted campaigns that resonate with consumers and propel your sales throughout the year.

Plastic Company Cards: Why And When to Use Them

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You might wonder if there’s still a place for physical company payment cards, especially as digital wallets and tap-to-pay technology continue to surge in popularity. The answer is a resounding yes! While virtual cards offer undeniable convenience, company payment cards in their plastic form come with unique benefits that can’t be ignored.

Virtual Company Cards: Why and When to Use Them

خلفية بيضاء و جوال داخله بطاقات نقود لت

The days of drowning in paper receipts and wrangling expense reports are numbered. Businesses are embracing a new era of streamlined expense management – and it all starts with virtual payment cards.
These aren’t just the average corporate credit cards. Virtual cards are designed for the digital age, offering unmatched versatility, real-time expense tracking, and complete control over spending. This blog will dive deep into how virtual cards can revolutionize the way your business handles expenses, freeing you from the shackles of outdated systems.

Ramadan at Work: Fostering a Culture of Purpose and Productivity

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Ramadan is a time for reflection, self-discipline, and heightened awareness. As we abstain from food and drink, we’re reminded to be mindful and intentional in all aspects of life, including our work. Work can transform from a mere means to an end to a spiritual act itself – an opportunity to embody compassion, diligence, and service.

2 in 1: Streamline Expenses & Empower Employees

خلفية زرقاء و فيها عشب اخضر

In today’s workplace, many equate employee empowerment with trendy office perks or recreational activities. However, true empowerment goes far deeper. However, true empowerment goes far deeper. It’s about equipping employees with the tools and resources they need to succeed. Digital transformation in expense management is a prime example, offering a multitude of benefits for businesses of all sizes. Traditional paper-based systems are slow, error-prone, and a drain on resources. By embracing digital solutions, businesses can empower employees, streamline processes, and gain valuable insights for informed decision-making.

Make Your E-commerce Marketing Strategies Effective


In today’s digital world, customer behavior has fundamentally shifted. Over 80% of people turn to social media for product recommendations and advice, while over 70% research companies online before making a purchase. This digital landscape demands that e-commerce businesses adopt smart and targeted marketing strategies to stand out in a crowded online marketplace. Traditional brick-and-mortar marketing tactics simply won’t suffice in this new era.
Because E-commerce operates in a virtual world, lacking the physical interaction of traditional retail, this demands innovative tactics to attract, engage, and convert online customers in a cost-effective way.

How to Leverage Expense Management to Optimize Working Capital Efficiency?

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Effective expense management is a cornerstone of financial success for businesses of all sizes and sectors. By carefully monitoring and controlling expenditures, companies can optimize their financial resources, enhance profitability, and maintain healthy working capital levels. One valuable tool in achieving these goals is the use of a company payment card, which offers convenience, security, and valuable insights into spending patterns.

Fundraising for your startup? Think about Smart Spending!

خلفي خضراء و وسط عملات خضراء

While securing funding is a major milestone, your journey doesn’t begin and end with that one big check. In fact, your expense management habits, both before and after the funding flows, play a critical role in attracting investors and ensuring long-term success.

Must Know: Understanding FinOps and Its Implementations

سحابة بيضاء و داخلها خطوط شبكية و خلفية زرقاء

In today’s digital landscape, cloud computing has become an integral part of business operations, offering scalability, flexibility, and cost-efficiency. However, effectively managing cloud spending and optimizing costs can be challenging, especially for companies with dynamic and complex cloud environments. This is where FinOps comes into play.

Why Finance is More Important than what (Some) Entrepreneurs Think

خلفية بيضاء و فيها فلوس بالون الاخضر

For busy entrepreneurs, finance is often misperceived as a mere afterthought. This misconception relegates finance to the sidelines, diminishing its crucial role in driving startup success. Put differently, “most entrepreneurs don’t fully comprehend the financial issues in their business. Maybe some do, but a lot simply don’t have the knowledge to identify where they’re throwing away money or missing out on easy fixes”, as Garrett Gunderson says in a Forbes article.