Why Finance is More Important than what (Some) Entrepreneurs Think
For busy entrepreneurs, finance is often misperceived as a mere afterthought. This misconception relegates finance to the sidelines, diminishing its crucial role in driving startup success. Put differently, “most entrepreneurs don’t fully comprehend the financial issues in their business. Maybe some do, but a lot simply don’t have the knowledge to identify where they’re throwing away money or missing out on easy fixes”, as Garrett Gunderson says in a Forbes article.