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Why Finance is More Important than what (Some) Entrepreneurs Think

For busy entrepreneurs, finance is often misperceived as a mere afterthought. This misconception relegates finance to the sidelines, diminishing its crucial role in driving startup success. Put differently, “most entrepreneurs don’t fully comprehend the financial issues in their business. Maybe some do, but a lot simply don’t have the knowledge to identify where they’re throwing away money or missing out on easy fixes”, as Garrett Gunderson says in a Forbes article.

This is perhaps something you can relate to. But we are here to tell you that finance is not merely an operational function; it is the very heart of any startup, the driving force behind its growth and innovation. By understanding and embracing finance, entrepreneurs can make informed decisions, ensure financial stability, and unlock the potential for exponential growth.

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This blog sheds light on the strategic importance of finance in shaping the destiny of startups. Let’s begin!

Finance: Beyond Back-Office Operations

If you’re prioritizing other business functions over finance, you might be overlooking a critical aspect. One common mistake observed among entrepreneurs is neglecting the financial dimension of their business. Finance extends beyond cost management; it involves acquiring a deep understanding of the business’s performance, making informed decisions based on data such as cash flow, and proactively preparing for future challenges.

Finance Knowledge for Entrepreneurs

Startup founders acknowledge the need for financial acumen, yet hiring a full-time finance professional in the early stages might not be feasible due to budget constraints. What to do in such scenario? Gain finance knowledge or build on what you know.

Two crucial reasons emerge for entrepreneurs to embrace at least a foundational level of finance knowledge. Firstly, finance literacy allows entrepreneurs to stay well-informed of their business’s performance and outlook. It enables them to engage in meaningful conversations with stakeholders, potential partners, and investors. Secondly, in the absence of a dedicated finance team, entrepreneurs must either master finance to a reasonable extent or enlist the help of a knowledgeable finance professional.

Think you’re in the loop? Try answering these questions about your company’s cash flow.

Balancing Act: Outsourcing vs. Neglect

Acknowledging the importance of finance, entrepreneurs often opt to outsource routine accounting tasks, a strategic move that allows them to focus on core business activities. However, the danger lies in a potential misconception that outsourcing eliminates the need for active involvement in financial matters. Entrepreneurs should be cautious about neglecting critical financial aspects, particularly the management of working capital.

Working capital management involves overseeing cash flow, credit lines, customer collections, and vendor payments – areas that significantly influence a startup’s financial health. Neglecting these elements can lead to cash shortages, jeopardizing the sustainability and growth of the business.

How to outsourcing and active engagement?

A well-informed entrepreneur, equipped with financial acumen, is better positioned to navigate the complexities of startup growth and financial management. Automation complements this expertise by enhancing efficiency and accuracy in financial operations, allowing entrepreneurs to strike the right balance between outsourcing and active engagement.

Leveraging financial management software and tools can streamline routine accounting tasks, providing entrepreneurs with real-time insights into their financial position without the need for constant manual intervention. By automating processes such as invoicing, expense tracking, and financial reporting, entrepreneurs can free up valuable time and resources to focus on strategic decision-making and business growth initiatives, while being in control financial data.

Try automating your expense management with Nqoodlet.


The Takeaway

Entrepreneurs should start dedicating more resources to bolstering the financial well-being of their business. This includes investing time and effort into acquiring financial expertise and understanding the game of numbers, engaging qualified professionals, and leveraging automation technologies. Each of these initiatives plays a pivotal role in establishing a robust financial foundation for the company.


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Why Finance is More Important than what (Some) Entrepreneurs Think