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Fintech in 2024: Global and Local Trends

In the fast-paced world of finance and technology, the term “fintech” has become synonymous with innovation, disruption, and a transformative approach to traditional financial services. Fintech, short for financial technology, encapsulates a diverse range of digital solutions that leverage technology to enhance and revolutionize financial processes.

As we navigate the dynamic world of fintech in 2024, this article is dedicated to exploring the key trends shaping the global and local financial landscape. We recognize the plethora of drivers and players at play, but we will focus our discussion on a select few trends we believe hold the most significance.

Yellow background with the Earth, a bank card and a text, 2024, the global and local scene.

Understanding Fintech:

At its core, fintech encompasses a broad spectrum of technologies and services, including mobile banking, digital payments, blockchain, artificial intelligence, and more. Its goal is to make financial services more efficient, accessible, and tailored to the evolving needs of businesses and consumers.

  • Embedded Finance Integration:

Embedded finance provides frictionless user experience, allowing customers to access financial services on their terms and in the context of their everyday activities. By removing the barriers to entry, embedded finance is democratizing financial access and empowering individuals to manage their finances with greater ease and efficiency. For example, using a platform like ours, you can issue company cards directly and instantly without the need for a bank visit.

  • AI-Powered Personalization:

Artificial Intelligence (AI) plays a pivotal role in shaping personalized financial experiences. Fintech companies are leveraging AI algorithms to analyze user data and deliver tailored financial recommendations. From personalized investment portfolios to budgeting advice, AI-driven insights empower users to make informed financial decisions that align with their individual goals and preferences.

  • Decentralized Finance (DeFi) Revolution:

Decentralized Finance, or DeFi, involves the use of blockchain and smart contracts to recreate traditional financial systems such as lending, borrowing, and trading in a decentralized manner. DeFi platforms eliminate the need for intermediaries, providing users with increased transparency, accessibility, and control over their financial activities. The value of DeFi, is estimated to be 13.61 billion USD in 2022, growing rapidly in the coming years, to reach a revenue of 231.19 billion USD by 2030.


Fintech in KSA

Fintech in Saudi Arabia is a dynamic fusion of traditional financial services and cutting-edge technologies. In the Saudi Fintech hub, Riyadh, startups and established institutions alike are leveraging digital solutions to enhance financial inclusion, improve efficiency, and meet the evolving needs of a tech-savvy population.

“Saudi Arabia has set a target to achieve 525 active financial technology entities by 2030, marking a significant milestone in the strategic development plan for the financial sector, according to a top official. [1]


Regulatory Support for Fintech Innovation:

Saudi Arabia’s regulatory landscape is evolving to foster fintech growth. Initiatives such as the Fintech Saudi program, aim to create a supportive environment for fintech startups. This includes regulatory sandboxes, collaboration opportunities, and incentives, encouraging innovation while ensuring consumer protection and financial stability. More recently, a national initiative by Fintech Saudi with the support of the Saudi Central Bank and the Capital Market Authority was launched under the name ‘Makken’, dedicated to enabling early-stage Fintechs in Saudi Arabia and lowering the market entry barriers.


Digital Payments Domination:

Digital payments are becoming the norm in Saudi Arabia, with a surge in the adoption of mobile wallets and contactless payment solutions. Services like STCPay and Mada Pay are leading the charge, providing users with secure, convenient, and swift payment options. The rise of digital payments aligns with the Saudi Vision 2030 agenda, aiming to create a cashless society and drive economic diversification.


Embracing Innovation

Innovation in fintech is a pressing issue for both businesses and consumers, as it directly impacts their financial well-being. Businesses that embrace cutting-edge fintech solutions can achieve greater financial efficiency and gain a competitive edge. If you own a business, look for innovative fintech solutions that can streamline your operations, optimize resource allocation, and enhance customer experiences. By leveraging fintech innovation, you can transform your business and thrive in the ever-evolving financial landscape.

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Fintech in 2024: Global and Local Trends